Sunday, April 06, 2008

Absolut ly NO DRINKING in the Marketing Dept.

The graphic above is an ad by the Absolut Vodka people. It's a variation of the 25yr old ad campaign created by the Absolut Vodka people.

This particular ad was targeted at Mexican Vodka drinkers, presumably relating to their innate frustration at having lost much of the United States in the Mexican-American war of 1848.

It's a totally boneheaded creative concept, but Absolut's response to the angry AMERICAN customers is reported to be, "In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues."

Hmmm. Wonder what Absolut was going to say to the Japanese, German and British markets...

Though I'm not much of a hard-liquor drinker, I'm glad there's more Patriotic options than the Swedish swill... a toast to the good people at Stoli - SPASIBA, KOMRADE!