Monday, August 31, 2009

Cuz! That's why!

The scan above is of the BACKSIDE of a package of Gillette Mach 3 blades. There. Now you have a glimpse into my toiletries.

Flipping the pack over, I read the back copy and was rather surprised to find the Gillette company eager to jar my Mach 3 loyalties with a front-and-center ad for their 5 blade Fusion™.

It's shameless, obviously pointed at the more expensive, profitable upsell - nothing wrong with that. It's the American way.

However, do you notice the question, "Why is Fusion better than MACH3?"

Why, it should be obvious - according to Gillette, it's "8 years of shaving innovation."

Hmmm. That's one step above, "Cuz." Definitely better than, "Uh." About on par with, "It's got a cool rubber thingy on the end!"

Looking at the line another way, say I create a dynamic new product - like, a Toast Sharpener - and you ask me, "Why do I need this?" And I say, "8 years of toasting innovation!"

Gillette's slogan is "The Best a Man Can Get." Is bush-league salesmanship the best Gillette can get?!

Kids these days - they get their first whiskers and think they're copywriters.

Wednesday, August 26, 2009

Our Polish brothers

The graphic above was taken from - it shows a photo used on Microsoft's websites - one in the US, the other, Poland's.

I missed the scoop of this story by about 5 minutes - basically forever - so I'm not going to try and elaborate on the obvious.

But, I'm actually liking the white guy better. I think he says, "Hey! Let's get out the Nerf™ guns after the meeting, 'k?!" He's just happy to have a job and is probably doodling the Microsoft logo on his new note pad. And writing "Cool!" and "She is so HAWT!!" in the margins.

The black guy is just too corporate. He just jotted, "Downsize IT by 23%, tomorrow."

The full graphics are below:
And my version: