Friday, December 30, 2005
The above picture is a screen-capture from a FoxNews advertisement for GMC.
Notice the copy - "The price on our tag is the price you pay. Not a penny more."
Isn't it fascinating that the price on the tag is the price you pay and not a penny more?
If you're not as fascinated by this statement as I am, say it aloud - "The price I pay is the price on the sticker. Not a penny more."
In other words...
"Our product line is so boring, so crummy, that we're trying "ethics" as a tactic."
If you treat customers like idiots, you'll end up with idiots for customers.
Marketers are ruining the American car industry and that is very sad.
Sunday, December 18, 2005
A long time ago, a friend of mine had a client that was so steeped in jargon, they'd nearly created their own language. It was somehow gratifying to listen to - it sounded important and confident - lot's of action and decisive-sounding words like "stragization" and "conceptize." Unfortunately, it was incomprehsible and utterly meaningless.
Kind of like listening to a fancy-shmancy French opera only to find out later, the actors were singing the ingredients of soup labels. Who knew?!
Anyway, one of their old employees looked me up and in the course of our reminiscing, I came up with this game.
Click on the pictures for a higher-rez pic that you can download and print out. Then, play-away at your next Bored Meeting!