Here's how it went down. I just know it.
Account Executive: Well, their #1 product quality is cleansing skin.
Creative Director: Well, what's hard to clean off skin?
Account Executive: Motor oil?
Creative Director: No...think harder.
Account Executive: Animal guts?
Creative Director: No, stupid! Atomic radiation!
Account Executive: Why...it's....GEEEN-YUS!
Fast forward five years, deep in the bowels of a Madison Avenue ad agency, a once perky blonde uses her tentacles to sort mail and new-hires are warned, "Don't go down to the basement."