Tuesday, September 25, 2007

Vegetarians made me NUDE!

(prior post deleted because it wasn't that good)

Anyone else see the hypocrisy of PeTA using flesh to promote vegetarianism?

Adam: "Hey. Eve. Nice fig leaves."


Adam: (Indignant at being rebuffed) "Oh yeah?! Cuz you can't find a leaf big enough to cover your huge BUTT?!"

Eve: "I HATE YOU I HATE YOU I HATE YOU..." (voice trails off as Eve stomps away through the brush)

PeTA - FYI, we're all animals and in the jungle of advertising, you're losing your call.

Wednesday, September 12, 2007

"Let me tell you about the very rich. They are different from you and me."*

The graphic above is a screen-shot of a cnn.com story on the new Lamborghini Reventon, a $1.4 million dollar "super car."

The Lambo Logo is a charging bull. Many of Lamborghini's cars are named after famous fighting bulls.

The "Reventon" is named after such a bull. A bull named "Reventon" that killed a famous bullfighter.

Don't know if Lamborghini uses Focus Groups, but this would have been a good time to invite other input into the marketing.

"Ok people. We're developing the ultimate super car and we're thinking of naming it Revington. What'dya think?!"

"What's that?"

"It's the name of a famous bull! You know...the bull that killed Felix Guzman?!"

"Oh cool! Maybe the Reventon will kill...oh, never mind."

Maybe Lambo thinks some danger and mystique will be added to their already lethal mixture of speed, public roads and "I want one!" hubris.

In that case, I suggest Ferrari one-up their competition with the "Quadrapalegia." They way they can say their car car isn't life threatening (at least).

What about...

The Chevrolet Corvette ICU?

The Porsche Carerra ER?

He he. Like my mom used to say, "It's all fun and games until some puts their eye out." Or, sends their eyes bouncing off a guardrail at 200mph.

*F. Scott Fitzgerald, from the book, The Great Gatsby

Friday, September 07, 2007

Doing the jobs we don't want to do?!

A sadvertising buddy discovered a potentially disturbing feature in a cnn.com broadcast of President Bush's 8.31 "mortgage crisis" speech - the unmistakable image of an alien peering through the window behind the President!

All Hail to our new Martian overlords?!

Actually, I think it's worse - the thing seems to be cleaning the glass!

(click graphic to enlarge view)

I sure hope the little feller is here "legal" and all - if not, we're gonna' need a bigger fence.

"Press 1 for English, Press 2 for Espanol. Press 3 for Reptarian."

I blame The Carpenters.

Wednesday, September 05, 2007

The dis membered kids.

The ad above ran in last month's SELF magazine. I tore it out of a magazine at the health club. I asked permission and they said, "yes." Of course, if I were confronted by a sweaty, balding guy wanting to lift a peanut butter ad out of a woman's fashion mag, I'd say "yes" too. Just in case things got weird...

Anyway, this ad reflects what happens when the client is satisfied with a cliche-level understanding of their target market.

How do we know?

Is it the dismembered body parts?

Is it the 12 foot high Kung Fu kick?

Is it the 35 year old hands grafted superimposed onto a teenager's leg?

Is it the dumb-struck "0" goalie?

Or perhaps the pristine apple slice readied for immersion into a sculpted cup of JIF?


It's the message - "You cram so much into your kid's day they have to gain sustenance while running."

"But mom's are so BUsy! We want to show moms JIF is portable and nutritious!"

This ad may well mark the end of the Harried Soccer Mom and Day Planner Kid. Today, moms/parents are sick of dinner on the run and minivans that smell like home. A recent MTV poll of tween & teens show kids have deep desire for more time with their families.

There are so many ways JIF could have gotten their message across - Mom having an impromptu picnic with her kids, Dad & Jr. enjoying a snack while fishing...

Instead, the ad serves as a reminder that activities are like sardines and time is the oil - pack'em in and try to keep from going bad.

JIF, your market wants meaningful relationships and encouragement on doing nature's toughest job - raising a family, well.