Thursday, August 30, 2007

At last, someone's telling it the way it is.

The above graphic is a screenshot from - it shows the Hilton Hotels slogan, "Travel should take you places."

In the pursuit of Truth in Advertising, Hilton has raised the bar. It is indeed true...and physically impossible, to travel and not go any place. So yes, Travel should indeed take someone to "places."

Perhaps the rest of the business world should follow...

Ford: Automobiles should transport you places.

Applebees: Eating in places should reduce your hunger.

Levis: Wearing pants should keep you from getting kicked-out of places.

Nice to know some business is telling it like it is, eh?

OH! Did you catch the news story about that Idaho senator who was busted for indecent behavior while traveling through an airport?

Traveling took him someplace.

Looks like he should have just kept on traveling instead of stopping in the Minneapolis Airport bathrooms.

Thursday, August 23, 2007

If all you drive is a hammer, everything you see is a nail.

The graphic above is a frame-series from a "Flash" banner ad on The ad is a promo for the Suzuki XL7.

Suzuki's are excellent cars. Their warranty is arguably the best in the industry, their engines are strong and the cars are well built. No wonder the cars get good reviews. Having driven an XL7 recently, I agree - the car's a great ride.

But the advertising? Bizarre...why on earth would anyone want to illustrate the XL7 as a battering ram?! (See the Mercedes post below). On top of that, one of Suzuki's challenges is to elevate themselves beyond the micro-car/motorcycle status. Comparing the SUV-sized XL7 to an eeny-weenie NAIL?!

Suzuki's slogan is "Way of Life." Egads - I sure hope not.

Wednesday, August 22, 2007

They're new! And small!

The above graphic is a scan of a header-card from a package of fireworks I bought over the 4th of July.

"Changrish" or "Engrish" - the poorly translated copy often found on Japanese and Chinese products is amusing - this label isn't the worst/best examper, but for some reason it struck me as funny.

New Small Bees. Not Old Gigantic Bees. New, SMALL bees.

Bees that are new! And small!

(yawn) - It's a slow Sadvertising day. I'm hopeful something better will turn up.

Wednesday, August 15, 2007


The above image is from - and supplied to Yahoo from the esteemed French News Service, "AFP."

The poor Iraqi woman is shown holding two bullets that "hit" her house following a "...coalition forces..." raid.

Two possibilities come to mind regarding this extremely telling piece of journalism:

One, the war in Iraq is officially lost. It appears our forces have lost their rifles and are resorting to throwing their bullets.

Two, the French haven't a clue on how guns operate.

(slaps forehead)

I need a vacation.

Thursday, August 02, 2007

It's a Mercedes! GET OUT OF THE WAY!

The graphic above is a screenshot of a CNN article that describes the crappy bumpers of Mercedes C-class cars. Evidently they don't survive car collisions very well.

Notice the reply of Mercedes - "...because its bumper is designed to minimize injuries to pedestrians struck by the car."

Is this the best excuse the PR Department could conjure up?!

"Werner, I really like what you've done with the C-class styling, but something seems wrong with that big bumper."

"Why's that, Mr. Benz?"

"Well, you know our customers are a lethal lot. Next thing you know, parking lots are going to be littered with the dead and maimed."

"Hmmm. I see what you mean. I'll lower the bumper. For the people."

"Good boy, Werner. And you know what?"


"We should put a couple vials of morphine in the glove box. You know - for the victims. Knee injuries hurt you know."

"God bless you, boss! I'm so glad we're looking out for everyone. Including our victims!"

"Tut-tut, Werner. They're our CUSTOMER'S victims. We just make the cars."

Together: (HA HA HA HA HA HA)

Note: Tonight, I had a beer with a C-class owner. He said he feels a lot more comfortable parking in busy shopping malls now.