Is a product "Sadvertising"? Yes. It is when it scares the wits out of your child.
This little gizmo found its way into Thing 3's stocking. A cute little Panda keychain (Thing 3 owns no keys, btw) with - what's this little button here? Let's just push it...
WWLAAAAH! WHAT THE HELL IS THIS?! Possessed Panda from the Underworld!?
"Daddy! Make the bad Chinese exporter stop! Make him stah-ah-ah-ah ahhhhhp! (inhale, WAHHH!)"
Or maybe it's a carefully disguised self-defence device.
Anyway, this piece of evil has got to go before Thing 2 figures it'd be fun to sneak to school and freak out the playground.