The above ad is from my stack of old Life magazines...for the life of me, I forgot which one.
Anyway, back in my Man Classes I remember when the instructor - Sylvester Stalone, btw - warned us about women who let their skin get dry, leathery and reptilian. He basically told us to get out, then and there.
"Keep checking that skin!" he warned. "Once middle-age comes around, it can go bad in a heart beat."
I have a buddy who makes a good living as a Divorce Lawyer - since I read this ad, I now understand why he uses "Palmolive!" as a curse word.
Not that I'd know - my bride works hard to keep her skin saturated and animated. Like she should. But I did accidently brush a middle-aged woman at the grocery store - left me with a nasty scrape and a trip for a tetanus booster. Sweet Jiminy, it felt just like falling down on the sidewalk.
She wore a wedding ring - poor guy.