The above screenshot is from Foxnews.com and shows either a shocking level of ignorance on the part of the Creative Team or that a group of Jr. High kids landed a really open-minded bank client - which would be a story in and of itself!
There it is - upper right - "Your dreams are too big to fail."
And there's the logo at the bottom of the ad, "1st First Dakota National Bank."
And the picture - a little kid with a big imagination going to big-places with his big dreams, pretending to be a big pilot!
Nice typography, great layout - shows acumen in designing web ads. Unfortunately, the copy also shows a phenomenal lack of awareness of media, culture, client environment, business practices and the general economy.
Go ahead and Google/Bing/Yahoo/Aol-search the phrase, "Too Big to Fail." Heck, ask the unemployed empty-nester down the street - you know, the guy that used to drive a new Buick every year but now rides his bike? To volunteer at the Church...?
Clearly whomever took over this account has only achieved Situationally Awareness, recently. As in, maybe, the past 18-24 months. I'm thinking the Creative Team is probably 13 or 14 years old.
However, getting back to "Too Big to Fail," the HBO series on the 2008 FINANCIAL COLLAPSE of INVESTMENT BANKERS is pretty good. Watch the clip.
In the meantime, I'm thinking of approaching Jack In the Box Burgers with a contest idea: every thousandth burger they make has a Golden Ticket secretly inserted into the wrapper. It's good for prizes, cash... and we call the campaign, "Burgers so good, they're RARE!"
And, here are the covers for the book and movie.