The ad above is in the new Esquire.

Yeah, yeah - the buzz is all over; it's a Racist Ad.

But, imagine a world where we can have this kind of zaniness and no one cries "Racist!" at all.  Why?  Because no one would look at the ad and have the thought occur.

It's a guy, throwing a head.  For Nivea.  That's it.  The creative stands or falls on its merit.

(sigh)

PS - the creative is stupid.  I had a roomie in college that never shaved, never bathed and lived to sit on the toilet at the same time each day.  HE was un-civilized.  A bottle of Nivea ANYTHING would have wilted in his presence and he would have regarded the soft, reeking plastic container as a snack.