The spot above is for Lincoln's new Whatever. "Whatever"? Well, I wish I remembered what the car is, but frankly, I'm jaw-dropped at the spot.
Play it.
For anyone under 40, the tune is "Major Tom" by David Bowie. It's about an astronaut that gets marooned in space because his spaceship failed.
Did you catch that? AN. ASTRONAUT. THAT. GETS. MAROONED. IN. SPACE.
"HelloOOoo, EARTH to LINCOLN, EARTH to LINCOLN...(static) COME IN LINCOLN...customers (static) don't like to be...marooned..."
And if that isn't a crappy song to launch a car-brand, the astronaut dies in the end!
Sweet jiminy - the first time one of these new-fangled Lincolns short-circuits in the middle of nowhere, "Major Tom" is going to be calling a tow truck, and he's probably going to sound a little more excited than the hypoxia-drunk women singing the spot.
The slogan is clueless - "Boot up, lift off"...and presumably, take your chances in the great void ahead. Just like Major Tom.
In the meantime, here are the lyrics to "Space Oddity" by David Bowie
(bold italics, mine)
Ground Control to Major Tom
Ground Control to Major Tom
Take your protein pills and put your helmet on
Ground Control to Major Tom
Commencing countdown, engines on
Check ignition and may God’s love be with you
Spoken:
Ten, Nine, Eight, Seven, Six, Five, Four, Three, Two, One, Lift-off
This is Ground Control to Major Tom
You’ve really made the grade
And the papers want to know whose shirts you wear
Now it’s time to leave the capsule if you dare
“This is Major Tom to Ground Control
I’m stepping through the door
And I’m floating in a most peculiar way
And the stars look very different today
For here
Am I sitting in a tin can
Far above the world
Planet Earth is blue
And there’s nothing I can do
Though I’m past one hundred thousand miles
I’m feeling very still
And I think my spaceship knows which way to go
Tell my wife I love her very much (she knows!)
Ground Control to Major Tom
Your circuit’s dead, there’s something wrong
Can you hear me, Major Tom?
Can you hear me, Major Tom?
Can you hear me, Major Tom?
Can you hear....
“ am I floating round my tin can
Far above the Moon
Planet Earth is blue
And there’s nothing I can do.?
(Thank you to sadvertising reader "Mike" for the info)
