Tuesday, September 16, 2008

All-Bran, All-Fiber, All Powerful. I bet.

The photo above is a case box for Kelloggs All-Bran® cereal.

All-Bran cereal is, of course "all bran."    So, what's the story behind the addition of "extra fiber"?  I shudder to think of WHY anyone would want Extra Fiber in their All-Bran - probably the same people who knock back a glass of pure Grain Alcohol and think it lacks "kick."

But then again, All-Bran with Extra Fiber is like the devil's drink in that Kelloggs assumes that the eater have a certain tolerance to the cereal's post-ingestive effects - All-Bran with Extra Fiber is "better if used before."

Ha ha.