Wednesday, January 04, 2012

You know in some parts, 2 outa 3 ain't bad.

The above photo was sent in by a Sadvertising reader - it's a Cracker Barrel gift-card from one of them-there gift card racks that are everywhere.

"Eat, Shop.  Relax, it's good for both."

Oh the vagaries of punctuation and typography, eh?

1.  You can Eat, then Shop...but you'll be stressed as Hell.

2. You can Eat and Relax...but afterwards, you can't shop (because you fell asleep and closed the place down?!  "Gawd...last night me'n Goober closed CRACKER BAR'L!  Day-um!  Whoo-hoo!"

3.  You Shop, then Relax.  But you can't eat.  I wonder why not?  Maybe cuz you're sick of the freaking place?  "Gawd, if ah'see one more Cin-mun bun candle, ah'm gonna PUKE!"

But then again, maybe...Cracker Barrel knows something about its customer's ability to count.

Certainly they need to learn a thing or two about how to position and punctuation headlines.

I'd have done-it lahk this...

Eat.  Shop.

Relax - you can do both!