"Yes. Yes! Yes!! Che's our man!"
So. You're Mercedes Benz and you're making a presentation at the gigantimundo Consumer Electronic Show (CES) and want to make a point that you - like all the cool gizmos at the show - are REVOLUTIONARY.
So, you send your 20-something Creative Team to google "Revolutionary" and voila.
Still wondering why putting the iconic face of Cuban "Revolutionary" Che Guevara into your Powerpoint is a bad idea?
He pushed Communism into the bellies of the Cuban people, ushering a Totalitarian regime that's killed thousands and stripped the freedoms of millions.
And why Che when you've got the Premier Brand of dictators right in your backyard?!?
And he was a Mercedes-man, to boot.