Thursday, November 01, 2007
The photo above is from an article in a regional "guy" magazine - PRIME - that touts the latest advances in "robotic surgery" at a local hospital.
Do you see the quantum leap in medical technology?
Do you see the improved health & being of the patient?
Do you see the surgeon honing his/her already razor-sharp expertise?
Do you see a doctor with his head in an elephant's arse while the nurse spazzes around an empty gurney...?
It's one thing when your latest'n greatest tech is abstract and hard to photograph. It's another when the photographer simply gets everything wrong.
No offense to Prime Magazine - they're doing alittle advertorial using photography supplied by the robotic surgery machine's manufacturer, Intuitive Surgical, Inc.
"Intuitive Surgical,Inc." - seeing how they approve photoshoots, I'd change the word "Intuitive" to something more appropriate.
How about: "Gut-feeling Surgical, Inc."?
That leads to: "Butt-feeling Surgical"!
Oh man...the punchlines are coming fast now...
"At our hospital, it only LOOKS like the surgeons have their heads up their butts."
Bada-bing, bada boom.