Wednesday, July 05, 2006
SYNOPSIS: Bundle-brains* steal Coke™ secrets and try to sell the to Pepsi™. Pepsi™ takes the high road and turns the bundle-brains in.
RESULT: Pepsi™ adds mortar to the foundation of Business Ethics.
Personally, I am not a Pepsi person. However, that Pepsi has the Ethics to do the right thing makes the company much more savory.
* A "bundle-brain" is a term used to describe primitive brain development in animals - worms, insects, arachnids - they have "bundle brains."