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A Brooks Brothers customer isn't likely to be burning time in a Target™ or Wal-Mart register line.
No, the Brooks Brothers customer is different.
He looks at orange, lobster & crab embroidered shorts and thinks, "Those! I want those!" And he dispatches "his people" to obtain those crustacean crested shorts for his bottom.
And, once endowed, he puts on a tight white t-shirt, slaps a belt around his middle and he's off to the Club!
Hmmm. I smell revolution coming.
*"The rich are different from you and me." -- F. Scott Fitzgerald.