The picture above is stuff "Thing Three" swishes around in her mouth before spitting it out on floor, wall, mirror and sink.
Does it have a name? Well, it does but apparently, the product name is not that important. What IS important are these four things:
A. The color blue
B. Spongebob®
C. The words: Anticavity Kids
D. Saving 55 cents
Back in my day, Brands were developed to align a particular product to a particular customer. For example, "Choosey mothers choose JiF Peanut Butter." Only careful, fussy and quality-focused moms would buy JiF.
I remember looking up from my plate of burnt meatloaf and randomized place setting (I didn't see a two identical milk glasses until I left for Reform School) and having the epiphany, "Ahhh! That's why we buy Skippy peanut butter! Mom just isn't the choosey type!"
Today? I guess all that work on product naming, brand development and advertising isn't needed. People will figure it out on their own.
But I have to say this - if my wife called me up to "...pick up some Blue Spongebob Anticavity Kids with a coupon" I know exactly what she wants. But if she said, "...pick up some Act*." I'd probably reply, "What's wrong with the act I'got?!"
Anyway, it's summer - time to plan my:
A. Blue
B. William Shatner
C. Fighting
D. Cheap
But the Fam calls it "Vacation."
*I confess. I peeled the coupon and discovered ACT® Anti-cavity rinse. But I stuck the coupon back on so no one would confuse it with Windex®.
