Don't ask "Why...?" Some things are just better off a mystery.
But, I will bet you, as they say around here, "Dollars to donuts" that there isn't a single child in the known universe who's begging dad to, "Please, please, please read The Lonely Troll! Read the Lonely Troll!"
This combination of title and illustration drips ennui like mayonnaise sandwiches left to ferment in a hot trunk.
However, considering that criticism should never be tendered without a solution, please accept the following:
Update: note to the sadvertising reader who just emailed, "Why yes. I AM bored today. Like a lonely troll."
Update: geez. Am I supposed to be funny ALL the time?!