The screenshot above is from Pierre Foods - a manufacturer of, well, food. The crude drawing of a sickly green person getting ready to Ralph is mine.
For a company that can run a dang-fine cover shot like the one shown, they're danged insecure about their hamburgers I mean, comparing their COOKED burger to a "leading raw burger?!"
(scene: Corporate guy with clipboard, in a Mall, behind two plates)
"Ok, mom. Would you rather serve your kids this sizzling burger or patty up some of this raw stuff and risk spending 4 nervous weeks as your kids fight for life against e-coli poisoning?"
"Uh...I'll take the cooked burger!"
"YAY! We win! Again! We're great, we're great nananana boo boo We're Great! Again!"
And evidently, the Pierre people took this bizarre taste-test on the road - nationally.
"Ok, now what's better - our tasty chicken sandwich or this fistful of poultry intestines?"
"YAY! We win! Again! We're great, we're great nanana..."
NOTE: A Sadvertising reader just offered the following factoid: 1:3 still preferred the RAW BURGER.