On a purely serious, erudite and academic note, the developing world is full of quirky misuse of the Universal and Omniscient Language of English. Though asking for "Flied Lice" at a Chinese restaurant will likely always be hugely funny, stuff like "KISS - King of Balls" is...well, I wouldn't be surprised if the chain is owned by some Harvard MBA who fancies him/herself a whiz at branding.
"Funny. (yawn, take the pic). Let's go to McDonalds."
What I don't get is the logo. Something about that asymmetric crown didn't make sense until I tilted... those aren't balls that have been kissed - they're balls that have been SMACKED!