The photo above is of a pack of Eclipse cinnamon mints my daughter insisted upon at the grocery store. It was only after we got in the car that I noticed it contained the same promise as Lysol® disinfectant - notice the arced type, "Natural Germ Killing".
Sweet Jimminy - ten years ago, I predicted little pills that would turn human flatulence into wafts scented with designer fragrances. "Honey, did you start wearing Chanel No.5?"
But never did I figure that Modern Marketing™ would figure on "germ killing" as a product attribute for a checkout aisle breath mint. Yeah, yeah - halitosis is caused by bacteria. But any 13 year old will tell you that the human body is rife with lil'critters and short of cremation, the condition can't be helped.
But (and there's always a 'But' at the end) the "germ killing" power of new Eclipse mints is Natural, as opposed to UNnatural, which would be more like gargling with napalm.*
I hope the jump from "anti bacterial" to foodstuffs stops at Eclipse mints. But, we'll know we're in for the long haul when Jack Daniels comes with a sticker that says, "Kills germs on contact!"
*Ok, everything is technically Natural. Napalm is solidly comprised of organic compounds and could therefore be legitimately marketed as natural.
100% Natural Germ Killing Napalm - Sounds nice, doesn't it?
UPDATE: Wait. Swine Flu is a "Germ". Let the hoarding begin - these little suckers might end up being $100 a tin if things get worse!