Wednesday, September 12, 2007
"Let me tell you about the very rich. They are different from you and me."*
The graphic above is a screen-shot of a cnn.com story on the new Lamborghini Reventon, a $1.4 million dollar "super car."
The Lambo Logo is a charging bull. Many of Lamborghini's cars are named after famous fighting bulls.
The "Reventon" is named after such a bull. A bull named "Reventon" that killed a famous bullfighter.
Don't know if Lamborghini uses Focus Groups, but this would have been a good time to invite other input into the marketing.
"Ok people. We're developing the ultimate super car and we're thinking of naming it Revington. What'dya think?!"
"It's the name of a famous bull! You know...the bull that killed Felix Guzman?!"
"Oh cool! Maybe the Reventon will kill...oh, never mind."
Maybe Lambo thinks some danger and mystique will be added to their already lethal mixture of speed, public roads and "I want one!" hubris.
In that case, I suggest Ferrari one-up their competition with the "Quadrapalegia." They way they can say their car car isn't life threatening (at least).
The Chevrolet Corvette ICU?
The Porsche Carerra ER?
He he. Like my mom used to say, "It's all fun and games until some puts their eye out." Or, sends their eyes bouncing off a guardrail at 200mph.
*F. Scott Fitzgerald, from the book, The Great Gatsby