The graphic above is a poster that accompanied a "Bratz™" toy doll - a doll marketed towards girls aged 6-10. According to the Bratz™ official website, the Bratz™ girls have a, "...passion for fashion.™"
Having a more than passing interest in marketing, I decided to do a little research on Bratz.™ According to Delia Bourne - Marketing Manager for "toy giant Hamley's", "We find Barbie is popular with girls under six, whereas Bratz are dolls with attitude that children of today aspire to."1
Read that again -
"...attitude that children of today aspire to."
Read that again -
"...attitude that children of today aspire to."
Read that again -
"...attitude that children of today aspire to."
Oh...read that again. One more time for old-time's sake:
Read that again -
"...attitude that children of today aspire to."
So, children of today aspire to turning themselves into sexual fishing lures?!
It goes back to that quote from Ole'Hitler - "If you tell a lie often enough, people will believe it to be true."
If you believe that Bratz™ are what kids want "nowadays," then soon enough, some snake-minded marketer will cram it down our throats...and vice versa.
Girls, put the dolls down and go outside and play in the fresh air.
1.) SOURCE: http://www.dailymail.co.uk/pages/live/femail/article.html?in_article_id=370946&in_page_id=1766&ito=1490
