The ad above is for Microsoft's new tablet computer, "Surface."
Have a look.
BZZZZT! (That's an alarm to wake you up)
Ok, this is what Microsoft does now that Steve Jobs is dead - they break out the creativity and go for the jugular vein!
The Microsoft iPad - er Surface - is so cool because it...clicks!
See?! Get it?! It clicks! See?! Because Apple customers are all googly-eyed for design over substance, right?! And so instead of selling real features and benefits, they focus on the click because - as everyone knows - clicks are irresistible!
Hipster 1: Hey Reagen. Neat beret you're wearing.
Hipster 2: Hey Josh. It has a little snap, too. See? It clicks.
Hipster 1: So COOL! I want one!
The attempts at out-Appling Apple are silly. If Microsoft really wants to hammer after Apple, go for price, go for user base, go for compatibility (ahem)...but trying to me-too the Lizard King of technology is like me walking up to Chris Brown and saying, "Yo! How'dem bitches?!"
He'd probably hit me and I'd have it coming, too.
Anyway, I predict the market for people who want a tablet that CLICKS with switcheroo keyboards and covers is about ZERO. Until they lower the price and say, "Everything the iPad does for $100 less!"
Then it'll scratch the Surface of the marketplace. Until then - WE DANCE!