The picture above is from HyVee, a regional grocery powerhouse. It's their house brand of Geometric gobbles - "Crispy Hexagons."
Back in the day, when companies were fat & rich, "Marketing" and Intellectual Property (IP) attorneys lived large. Names like Cheerios®, Kix® and Post Toasties® melded mouth and market-share.
Today however, money is tight. Brand building takes time. And everyone knows, all the really GOOD names (like music) were minted in the '60s. Except Boo Berry®.
Anyway, I'm not holding my breath that anyone anywhere is saying, "Ya know what's just as good as Crispix® but fifty cents cheaper? Hexagons. The crispy ones..."
Or in my house, "Mah-oOOm, Kelsey ate all the HEXAGONS!"
"Did not!"
"Did too!"
"I hate Hexagons!"
"That's why you're stupid in Math!"
"Mah-oOOM! Paul's being mean!"
Oh - note to Art Director...you used an OCTAGONAL bowl! Psssh.
I'm sooo looking forward for corporate profits again.
