Sunday, May 06, 2012

HyVee Hexagons. Cutting...corners??

The picture above is from HyVee, a regional grocery powerhouse.  It's their house brand of Geometric gobbles - "Crispy Hexagons."

Back in the day, when companies were fat & rich,  "Marketing" and Intellectual Property (IP) attorneys lived large.  Names like Cheerios®, Kix® and Post Toasties® melded mouth and market-share.

Today however, money is tight.  Brand building takes time.  And everyone knows, all the really GOOD names (like music) were minted in the '60s.  Except Boo Berry®.

Anyway, I'm not holding my breath that anyone anywhere is saying, "Ya know what's just as good as Crispix® but fifty cents cheaper?  Hexagons.  The crispy ones..."

Or in my house, "Mah-oOOm, Kelsey ate all the HEXAGONS!"

"Did not!"

"Did too!"

"I hate Hexagons!"

"That's why you're stupid in Math!"

"Mah-oOOM! Paul's being mean!"

Oh - note to Art used an OCTAGONAL bowl!  Psssh.

I'm sooo looking forward for corporate profits again.