Saturday, March 17, 2012

Now THAT'S creativity!

Here's how it went down. I just know it.

Account Executive:  Well, their #1 product quality is cleansing skin.

Creative Director:  Well, what's hard to clean off skin?

Account Executive:  Motor oil?

Creative Director:  No...think harder.

Account Executive:  Animal guts?

Creative Director: No, stupid! Atomic radiation!

Account Executive:'s....GEEEN-YUS!

Fast forward five years, deep in the bowels of a Madison Avenue ad agency, a once perky blonde uses her tentacles to sort mail and new-hires are warned, "Don't go down to the basement."