The ad above is for "Abilify" - it's a drug that - apparently - helps depression drugs work better.
This post came from a suggestion of a Sadvertising reader. Typically, this blog is uproariously funny and I wallow in the accolades of "Ha ha" like a media buyer rolling in bonus spots. Or a pig in mud. You pick.
But, this ad isn't so much a lampoon of a Creative, Art or Copy director as it is to how little is known about Depression and how to treat it. How do we know? Read the copy.
"Approximately 2 out of 3 people being treated for depression still have depression..."
The sadvertising reader asked, "So, 66% of depression treatments aren't working?!"
Now I know where all the burned out Ad people go...product development for Big Pharma. With Media the way it is now days, they're probably looking at a 33% hit rate and thinking it's like Direct Mail in the 80s all over again.
PS - I just had an idea. Why not stuff $5 bills into the bottles? Just imagine the Focus Group on that one - "So, how did you feel when you found a bunch of money in your bottle of MegoFlux?" "I felt...great!" "Whoa! 10 for 10! Call the FDA...and the Copywriters!"