Friday, June 18, 2010

Now THAT'S an attractive box!

The ad above is for Orbit gum.  It came from.... I can't recall right now.  But that's not important.

Neither is that this ad is a thickly veiled poke at sex - there are at least three such references here.  Yawn. What's truly sad here is that the ad is about...printing.  Ink on stock, look-for-the-union label, take it to the die-cutter PRINTING.

(I'd insert crickets chirping here, but they've died of neglect.)

Sweet jimminy - are things so boring at the Wrigley Company that the ad people have to strap a corset on their spokesmodel to brag about the printing? Make no mistake about it - the compelling message here is that Orbit has a printed box.  In this case, a green one with little scab-like things on it.

"Gary.  What'cha chewin?"
"Day-um!  You must'a made sales quota this week!  What's it like?!"
"Well, you know...(clears throat) they DO make an attractive box." (snicker)


This just hit me.  You don't think that Orbit customers were standing there in the C-store gum aisle, trying to figure out what to do with their box, do you?

"Wm Wrigley Customer Service, how may I help you?"
"I'm standin' here...wonderin' is this?!"
"It's our Outer Wrapper™!  Remove it to find something surprising underneath!"

(crickets chirping...)

"Wow!  Four color, two PMS colors and an emboss!"
"Hell yeah!"
"Tell your friends about our box,'k?"
"oooooh yeah..."