The Mother of Invention.

The graphic above is for the "Easy-Out" eyeball repositioning tool.  Now you know: there's enough of a market 'out there' for a company to market a gizmo that allows doll lovers to change/reposition their toy's plastic eyes.  Free-enterprise is a powerful force, eh?

However.

You know...I'm sitting here...trying hard to write...but something about that photo just keeps distracting me...

Ok.  I figured it out.  It's the brilliant way the Art Director has us notice the company - "Bloomers*n*Bows."  I'd have never thought to use a one-eyed mutant baby to call out the company logo, that's for sure.

But, to quote a client, "That sure makes the ad 'Pop!' doesn't it?"

(sigh)