The ad above was torn from the back of a recent edition of Car & Driver magazine. Though I think it's supposed to represent the design prowess of Infinity Cars, I suspect it's more indicative that the leadership has fallen asleep at the wheel...
Everything about this ad - and I mean everything - reeks of a funeral. Black. More black. "Mr. Takashi Nakajima" looks like he's about ready to say, "I am so, so sorry about your loss. Please sign the guest book, refreshments are near the exit..."
But the kicker is the comatose copy. The dominant words are EMOTION and FALLS. Say it together now...
What?! Design a sexy rev'em up concept car and the best the art director can do is boldly claim that EMOTION FALLS?! Well, one look at "Mr. Takashi Nakajima" and eyelids fall right along with the poorly placed type.
I didn't have the energy to check what resolution I scanned this yawner, but in case it's low rez, some of the body copy:
"Simple yet complex, elegant yet dynamic, the Essence perfectly balances the mechanics of technology with the fluidity of nature. As Mr. Nakajima likes to put it, "It is everything I want, nothing I don't.'"
Hmmm. Must have been Friday because the copywriter shamelessly pulled the old trick of comparing stink with rot. "Honey, your meatloaf was subtle yet overpowering. Common, but wholly unique. It was a meal I hoped for yet didn't want."
Oh geez. They should have written "SEX" into the side of the car with a finger dipped in peanut butter and called it "subliminal sensuality."
Well, I guess we know what the funeral is for - the car's SOUL. But it sounds like Infinity didn't want that in the first place.
Sweet Jimminy! I get it now! They're going after the well-heeled Zombie Market!
(Yawn). Time to hit the hay and dream of Mazdas. Zoom! Zoom!