The website - and supporting billboards & TV - tout "outrageous" things like the world record for throwing cow poop and the number of teeth in a shark's mouth. The line of thought is supposed to lead to this fact: MetaBank also provides OUTRAGEOUS services.
Funnn-NEE! Why slapper-doodle dandy, that's a real hoot'n holler!
But for the rest of us who remember the Banking crisis of, oh, A FEW MONTHS AGO, where the government had to bail out a bunch of banks for OUTRAGEOUS management, "Outrageous" and "Banking" are like 2+2 = 3.
In the meantime, in an industry that - like it or not - is founded on TRUST, cowpies, sharks and outrageous business practices are really outrageous ideas to build an ad campaign upon.
