The above graphic is a screen-shot of a telecom provider in Iowa. Their company is called "Long Lines."
I remember waiting at the Verizon™ outlet for 90 minutes. I thought THAT was a "Long Line." However, it's refreshing for a company to belly-up to the microphone and just say it - "You're going to be standing around a while."
Ok. Did some research and the guy who founded the company's last name is Long. And "Lines" harkens towards the day of telephone lines back before the Cell Phone revolution of...1991.
So, I guess if your name is Long and you want to get into the advanced, hyper-service world of 21st Century telecommunications, "Long Lines" is , well, cause for pause, at least.
Kind of like if I were a positive guy named Charles and I started a beer & buffet bar named, "UpChucks."
Anyway, if they would have named themselves "Small Bills" I would have signed up. Now.