The other day, we had a photoshoot for a restaurant chain. While we're setting up the first shot - a huge plate of sumptuous, tasty, yummy stuff - the client looks up at me and says, remember, the customer has to have a decent chance of getting what we're advertising.
Here's a big salute to our client for caring enough about its customers to ensure that they get what they pay for...and not a bunch of glossy-photo idealism that ultimately leaves a person more unsatisfied.
