The above picture is a screen-capture from a FoxNews advertisement for GMC.

Notice the copy - "The price on our tag is the price you pay. Not a penny more."

Isn't it fascinating that the price on the tag is the price you pay and not a penny more?

If you're not as fascinated by this statement as I am, say it aloud - "The price I pay is the price on the sticker. Not a penny more."

Wow.

In other words...

"Our product line is so boring, so crummy, that we're trying "ethics" as a tactic."

If you treat customers like idiots, you'll end up with idiots for customers.


Marketers are ruining the American car industry and that is very sad.