Yeah, it's an old ad - we're tracking 1970s. But it's sooo worthy.
Can you imagine what the marketing guy for Abbott Labs (it was always a Guy back then) said to the agency?
"No no no! It's in the eyes, man! Tell your artist it's in the EYES!"
So the account executive packs up the Comp, goes back to the office, sits down with the Art Director, pours a glass of bourbon...
But this time the Creative Director steps in. With three bottles of Pepsi and three little pills... "You guys need to spend a little more time with the client's vibe."
"Don't worry. This is the SHORT ACTING stuff. You'll be home by 8. Promise."
And wouldn'cha know it - this time, they got the eyes RIGHT!
Ad APPROVED! Yay!