Sunday, May 16, 2010

No. Please DON'T set your sights.

The photo above is a billboard from Sioux Falls, South Dakota.  It's promoting the "Opener" of the Sioux Falls Pheasants - a minor league baseball team.

For the unenlightened, Pheasants - a game bird noted for being colorful and tasty - are a big part of the South Dakota's tourist income.  Hunters flock to the state from all over the world in the hopes of experiencing Pheasant hunting at its world-class best.

So, I can see how it falls to mind to honor the bird by naming the local ball club, "Sioux Falls Pheasants."

But what doesn't make sense is this billboard.  "Set Your Sites" it states, next to the smoking end of a shotgun barrel.


Naming the local team after a game bird that's seasonally shot & eaten for sport is one silly bit of logic but this billboard fairly asks for mayhem.

"Ladies and gentlemen...NNNoooowwwWWW annnnnnnouncing!  The SURVIVING LINEUP of the SOoooOOO FALLLlllLLSSS PHEASANTS!!! (cue organ music, crowd cheers, shotgun blasts...

....ambulance wailing... screaming...

drunk guys hollering, "Ah gaht one!  Ah gaht one!"