Wednesday, February 18, 2009
According to The News (your source may vary), GM is tossing brands to keep itself running. In case you're wondering how to feel about this, you should feel sad - but not for the brands themselves or for a venerable American institution. No, feel sad for the legion of advertising, marketing, PR and communications leaders who hitched their hearts, minds and souls to these defunct wagons.
Having been on all three sides - client, creator and manager - of product development and promotion, the only constant in this business is the gut-slicing humility that will prove even the most confident assertions WRONG.