Sunday, July 15, 2007

I'm sorry, honey, but since we made Pookie say "Yo Mama!"...



The above graphic is a combination of a scan from a piece of legalese that accompanied a "Baby I'm Yours" doll and its new owner.

"Baby I'm Yours" is a doll-brand marketed by Target department stores. The doll emits odd noises that are intended to simulate a typical human infant. In reality, it sounds like a bag of hungry kittens, but that's another subject.

Anyway, the circled wording reads:

Caution: changes or modifications not expressly approved by the party responsible for compliance could void the user's authority to operate the equipment.

Read again - "...could void the user's authority to operate..."

Wow. Little Jenna could have her authority to play with Pookie VOIDED if she did any messin' with the doll's voice chips.

SFX: KNOCK KNOCK KNOCK

Muffled voice: Is this the home of Jenna Hanson?

Kid: DAD! There's a bunch of guys surrounding the house!

Dad: Close the curtains! Honey - get Pookie!

Mom: (hysterically) You mean...!?

Dad: I'm afraid so...since we programed Pookie to speak Swedish, Jenna's authority to play with Pookie is VOID!! (Looks wife into eyes and delivers an impassioned line) QUICK! FLUSH POOKIE!

Mom: (sobs as she runs down hall to scramble through Jenna's toy bin in time...)


Yeah, yeah, the flier is some off-the-shelf piece of legal salami, likely written a decade ago for some other product.

BUT Target® has the talent and passion to make sure their products aren't treated with such an off-hand manner. Business must realize these little details are important - they get passed around the birthday table, blogged by fifth-rate writers and ultimately, reflect on the precious reputation of the retailer.

But since they brought it up, I wonder if there's some way I can hack it to say something other than, "Mew!" "RarRarRarRar!" and "Murm"...