Tuesday, October 16, 2012

They've scratched The Surface.


The ad above is for Microsoft's new tablet computer, "Surface."

Have a look.

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BZZZZT!  (That's an alarm to wake you up)

Ok, this is what Microsoft does now that Steve Jobs is dead - they break out the creativity and go for the jugular vein!

The Microsoft iPad - er Surface - is so cool because it...clicks!

See?!  Get it?!  It clicks!   See?!  Because Apple customers are all googly-eyed for design over substance, right?!  And so instead of selling real features and benefits, they focus on the click because - as everyone knows - clicks are irresistible!

Hipster 1:  Hey Reagen.  Neat beret you're wearing.

Hipster 2:  Hey Josh.  It has a little snap, too.  See?  It clicks.

Hipster 1:  So COOL!  I want one!

Sigh.

The attempts at out-Appling Apple are silly.   If Microsoft really wants to hammer after Apple, go for price, go for user base, go for compatibility (ahem)...but trying to me-too the Lizard King of technology is like me walking up to Chris Brown and saying, "Yo!  How'dem bitches?!"

He'd probably hit me and I'd have it coming, too.

Anyway, I predict the market for people who want a tablet that CLICKS with switcheroo keyboards and covers is about ZERO.  Until they lower the price and say, "Everything the iPad does for $100 less!"

Then it'll scratch the Surface of the marketplace.   Until then - WE DANCE!