The above graphic is a can of "Gay Fuel" - a failed energy-drink, targeted at the...well, Gay Community. As I'm not in the product's target market, news of "Gay Fuel" took a while to trickle down to me.
Gay Fuel was real. Gay Fuel also fell limp.
Though the specifics of why Gay Fuel sales couldn't perform aren't known, it appears that the creators made one of the few but key errors in naming - being TOO specific. The gay/lesbian/transgendered/?? "community" has been labeled since time began; why on earth would they want to walk around with a tacky can?!
"Hey. You must be gay."
"Why yes, I am! How could you tell?"
"You're drinking Gay Fuel!"
(looks at can.) "Why, yes! I am!"
"Now, you must be REALLY gay!"
"Now that I finally have fuel, I feel Gayer than EVER!"
Silly, really. Of course, no "sillier" than PIMP Juice.
(pause for wide eyed stare of horror)
Can you imagine what would have happened if someone would have combined the TWO?!? RUN. FOR. THE. HILLS!!
AND WHAT ABOUT RED BULL?!?!?!? AAAAAAAAAAAAAGGGHHHH!!!
