The graphic above is the cover envelope and insert for a Focus on The Family® direct mail piece. They're selling a magazine called "Focus on Your Child®. It's a magazine aimed at teaching parents how to build stronger families through learning Christian parenting.
That's all well and good, but someone should have clued the marketing department a little more...
Headline: Want to Enjoy the Journey?
Inside headline: Focus on Your Child® helps you make the most of your parenting years...what a gift to your children!
Maybe it's just me, but a homeless dad making his kid lug a suitcase into oncoming traffic just doesn't really say - "Enjoy the Journey".
It says "Amber Alert".
